Future Events | instech.london

Future Events

30

Apr

Marketing Innovation & InsurTech – what will it take to change insurance?

at Amnesty International UK, 17-25 New Inn Yard, London, EC2A 3EA from 5:30pm - 8:30pm

Doors open at 5.30 pm. Please arrive earlier for a 6.15 pm start.

It’s tough to make insurance exciting, but surely we can do better than talking meercats and comic opera singers? Join us as we explore what it takes to stand out in the digital age, uncover relevant trends discuss the latest technologies and the opportunities they offer. Including:

- The brand value of innovation and the importance of marketing your innovation credentials. This issue is a hot topic now that AM Best has announced its intention to introduce a measure of insurers ability to innovate as a rating factor. We’ll hear from AM Best themselves and a panel of industry experts on the effects of this announcement and what to do in the light of it.

- How the best insurers are marketing their new products and innovations. Hear how Hiscox went to market with their Cyber proposition and how AXA use ecosystems to broaden their reach.

- InsurTechs and their approach to marketing - novel approaches to customer acquisition like the Inshur referral scheme.

- New marketing products and services - some of the best new marketing tools and how they help with customer lead generation, profiling, knowledge and relationship management.

Selected speakers from

AXA logo
Slipcase logo
The Marketing Eye logo
Ninety logo
INSHUR logo
AM Best logo
Concirrus logo
Gobsmack Rewards logo
Hiscox UK logo

Upcoming Events

30

Apr

Marketing Innovation & InsurTech – what will it take to change insurance?

Doors open at 5.30 pm. Please arrive earlier for...

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